Privacy Policy

Last Updated: 2026

Alchemy Series ("we," "us," "our," or "Company") operates the alchemyseries.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in the following ways:

Personal Information: Name, email address, and other contact details you voluntarily provide through forms or inquiries.
Technical Information: IP address, browser type, operating system, and device identifiers.
Cookies and Tracking Technologies: We use cookies, pixels, and similar tracking technologies to recognise you and enhance your experience.
Usage Data: Pages visited, time spent on site, referring URLs, and interaction with content.
Location Data: General geographic location based on IP address (not precise location).

How We Use Information

We use collected information for the following purposes:

To provide, maintain, and improve the Site and our services.
To conduct analytics and understand user behaviour and preferences.
To track affiliate marketing performance and commissions.
To personalise your experience and deliver relevant content.
To comply with legal obligations and protect against fraud.
To send you updates, newsletters, and promotional materials (with your consent).
To respond to your inquiries and customer service requests.

Cookie Policy

We use various types of cookies on our Site:

Essential Cookies: Required for Site functionality and security.
Analytical Cookies: Help us understand how you use the Site (e.g., Google Analytics).
Affiliate Tracking Cookies: Allow us to track referrals and commissions from partner casinos.
Marketing Cookies: Used for advertising and retargeting purposes.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking essential cookies may affect Site functionality. For more information, visit allaboutcookies.org.

Third-Party Links

Our Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. We encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions. Your use of third-party sites is subject to their terms and privacy policies, not ours.

Disclaimer: Alchemy Series is an affiliate website and does not operate the casinos we promote. We earn commissions when you click through our links and register with partner casinos.

Your Rights

Under UK data protection law (UK GDPR), you have the following rights:

Right of Access: Request a copy of personal data we hold about you.
Right to Rectification: Request correction of inaccurate data.
Right to Erasure: Request deletion of your data (subject to legal exceptions).
Right to Restrict Processing: Request limitation of how we use your data.
Right to Data Portability: Request your data in a portable format.
Right to Object: Object to marketing communications and certain processing activities.
Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise any of these rights, contact us using the details below.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

Personal information provided through forms is retained for up to 3 years.
Analytical and tracking data is retained for up to 24 months.
Affiliate tracking cookies are retained according to partner requirements (typically 30-90 days).

You may request deletion of your data at any time, subject to legal and business obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:

Email: [email protected]
Website: alchemyseries.co.uk

We will respond to all privacy requests within 30 days, as required by UK GDPR.

This Privacy Policy was last updated in 2026 and is subject to change. We will notify users of significant updates via email or prominent notice on the Site.